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Flavour ranking · updated daily

Best VELO flavours, ranked

VELO has the broadest flavour list of any pouch brand in Europe, spread across mini, slim and Max formats and strengths from 4 to 17 mg. This page ranks every VELO flavour we track by how widely it is stocked and what it costs today, so you can see which are the staples every store carries and which are the ones you will have to hunt for.

The short version: Freezing Peppermint and Ice Cool Mint are VELO’s backbone — stocked everywhere, in the most strengths, and the ones to compare prices on because every store competes on them. For fruit, Ruby Berry and Tropical Mango are the widely stocked choices. The “Bright” and “Shift” lines are BAT’s newer sub-ranges and show up in the New section as they roll out.

#FlavourFamilyStrengthsCoverageFrom
1Freezing PeppermintNewMint10 / 11 / 14 mg20€4.00
2Bright SpearmintNewMint, Fruits & Berries4 / 6 / 8 / 10 / 14 mg16€4.00
3Wintery WatermelonFruits & Berries6 mg14€4.00
4Crispy PeppermintMint8 / 10 mg13€3.90
5Tropical MangoFruits & Berries6 / 10 / 14 mg13€4.00
6Freezing Peppermint MaxMint17 / 20 mg13€4.00
7Lime FlameFruits & Berries, Citrus8 mg13€4.00
8Sour LimeNewFruits & Berries, Citrus4.2 / 6 mg11€3.90
9Mango FlameFruits & Berries10 / 10.9 / 14 mg11€4.00
10Blue RaspberryFruits & Berries8 mg11€4.00
11Shift Cool PeppermintMint8 mg11€5.31
12Shift Hot SpearmintMint, Fruits & Berries8 mg11€5.31
13Shift Hot PeachFruits & Berries8 mg11€5.49
14Purple GrapeFruits & Berries6 / 8 / 10 / 17 mg10€4.00
15Simply SpearmintMint, Fruits & Berries4 mg10€4.00
16Shift Hot GrapeFruits & Berries8 / 11.4 mg10€5.59
17Bright PeppermintNewMint8 mg9€4.00
18Green SpearmintMint, Fruits & Berries6 mg9€4.00
19Orange SparkFruits & Berries, Citrus11 / 14 mg9€4.36
20Shift Hot DragonfruitFruits & Berries8 mg8€5.31
21McLaren Sweet PapayaFruits & Berries8 mg8€5.35
22Salty LiquoriceMint, Licorice10 mg7€4.00
23Guava PassionfruitNewFruits & Berries8 mg7€4.78
24Icy Berries10 mg7—
25Mango IceNewMint, Fruits & Berries8 / 10 mg6€3.90
26Dark BlackcurrantFruits & Berries8 / 10 mg6€4.00
27Zesty Elderflower6 / 10 mg6€4.00
28Purple Grape ZeroFruits & Berries—6€4.00
29Dark CherryNewFruits & Berries4 mg6€4.10
30Wintery Watermelon ZeroFruits & Berries—6€4.46
31Peppermint StormMint10.9 / 17 mg6€4.58
32Ruby BerryFruits & Berries6 / 10 / 14 mg6€4.99
33Coconut LimeNewFruits & Berries, Citrus8 mg6€5.15
34Mclaren Spicy PapayaFruits & Berries8 mg5€3.90
35Bright Peppermint ZeroMint—5€4.46
36Icy CherryFruits & Berries8 / 10 mg5€4.58
37Shift Mango YuzuNewFruits & Berries, Citrus8 mg5€4.58
38Shift Pomelo PeppercornNewFruits & Berries, Citrus8 mg5€4.58
39Guava Jalapeño 3Fruits & Berries8 mg5€4.99
40Tropical Mango ZeroFruits & Berries—4€3.90
41Arctic GrapefruitMint, Fruits & Berries, Citrus6 / 10 mg4€4.69
42Blueberry IceNewMint, Fruits & Berries8 mg4€4.78
43Cinnamon Flame14.3 mg4—
44Shift Kumquat CitronNewFruits & Berries, Citrus8 mg3€5.31
45Shift Hot Dragon FruitFruits & Berries8 mg3€6.10
46Polar MintMint6 / 10 / 14 mg3€6.90
47Crispy Peppermint ZeroMint10 mg3—
48Strawberry IceMint, Fruits & Berries10 mg3—
49Watermelon IceMint, Fruits & Berries10 mg3—
50Zero Cool StormMint—3—
51Ice CoolMint10 / 14 mg2€3.90
52Wintry WatermelonFruits & Berries10 mg2€4.36
53Tropical Mango High NicFruits & Berries14 mg2€4.58
54Groovy GrapeFruits & Berries6 mg2€5.21
55Berry FrostMint, Fruits & Berries14 mg2€6.90
56Breezy MangoFruits & Berries14 mg2—
57Sweet Blackcurrant Limited EditionFruits & Berries8 mg2—
58Tropic Breeze Zero—2—
59Tropical IceMint, Fruits & Berries10 mg2—
60Zero Ice CoolMint—2—
61Rich Elaichi10 mg1€1.15
62Orange IceMint, Fruits & Berries, Citrus10 mg1€6.90
63Peach IceMint, Fruits & Berries10 mg1€6.90
64Cherry IceMint, Fruits & Berries10 mg1—
65Tomorrowland Limited Edition8 mg1—
66Tomorrowland Limited Edition 202610 mg1—

New VELO flavours

Products the stores we track have tagged as new arrivals and that are in stock today:

VELO lines and what the names mean

The dot count on the can is strength (one dot ≈ 4 mg, four dots 14–17 mg). “Mini” is the small format at 4–6 mg; “Slim” the standard; “Max” the strongest slims. Sub-brands like Bright, Shift and Plus are flavour-and-feel variations rather than different products — Plus is moister, Bright is BAT’s 2025–26 refresh of the mint range.

How the ranking works

Score is store coverage summed across a flavour’s strengths; price is the cheapest in-stock can. VELO is stocked by every store we compare, so coverage differences between flavours reflect how long a flavour has been on the market and how well it sells.

By flavour family

Mint: Freezing Peppermint, Bright Spearmint, Crispy Peppermint, Freezing Peppermint Max, Shift Cool Peppermint, Shift Hot Spearmint, Simply Spearmint, Bright Peppermint and 19 more

Fruits & Berries: Bright Spearmint, Wintery Watermelon, Tropical Mango, Lime Flame, Sour Lime, Mango Flame, Blue Raspberry, Shift Hot Spearmint and 38 more

Citrus: Lime Flame, Sour Lime, Orange Spark, Coconut Lime, Shift Mango Yuzu, Shift Pomelo Peppercorn, Arctic Grapefruit, Shift Kumquat Citron and 1 more

Licorice: Salty Liquorice

See also: all VELO prices · VELO flavour list by price · best nicotine pouches by use

Nicotine is highly addictive and nicotine products are for adults only. See our editorial policy.

Frequently asked questions

How many VELO flavours are there?

We track 66 VELO flavours across 97 products and strengths in the stores we compare. The count changes as stores add and drop products.

What is the cheapest VELO flavour?

Rich Elaichi, from €1.15 per can at today’s best price.

What is the most popular VELO flavour?

By store coverage, Freezing Peppermint — stocked by more stores in more strengths than any other VELO product — followed by Ice Cool Mint. Fruit flavours lead by Ruby Berry.

What are the new VELO flavours?

The New section lists VELO products stores have tagged as new arrivals; in 2026 that is mainly the Bright line (Bright Peppermint, Bright Spearmint) and new Mini flavours.

Which VELO flavours are strongest?

Freezing Peppermint Max and Ice Cool Mint Max at 14–17 mg. Most fruit flavours top out at 10 mg.