Patrik Lindholm
Editor, PouchHunters
Patrik Lindholm runs operations at CREAM AB, the nicotine and caffeine pouch brand owned by KONO Holding AB, and has worked across the group’s pouch retailers, The Snus Outlet and Snusify. That means he deals with the practical side of the category every week: supplier price lists, batch dates, strength labelling, what sells and what gets returned.
On PouchHunters he writes the guides and brand pages. Every claim about a product comes from the can, the manufacturer’s own specification or the store listing, and every price on the site comes from the daily price check across all connected stores — not from this author. Where a brand or store is owned by the same group as PouchHunters, it is disclosed on the page and ranked on price exactly like every other.
Patrik does not give medical advice. Health-related sections cite public sources such as the NHS, ASH and the relevant national regulators, and are reviewed against them when updated.
Read the editorial policy and ownership disclosure, or get in touch about a correction.
Guides by Patrik
- Nicotine pouches vs vaping: which is better for switching from cigarettes?
- How long do nicotine pouches last? In your mouth, in effect, and in the can
- Nicotine pouch side effects: what is normal, what is not, and how to avoid them
- Are nicotine pouches bad for you? An honest look at the risks
- Is snus legal in the UK? The law on snus and nicotine pouches in 2026
- What are nicotine pouches and how do you use them? A beginner’s guide
- What is snus? Snus vs nicotine pouches, explained for UK buyers
- How to compare nicotine pouch prices (without getting fooled)
- Price per can and price per pouch: how to calculate them
- Nicotine pouch strengths explained: mg per pouch vs mg per gram
- Energy pouches vs functional pouches: what’s the difference?
- How to read a pouch label: strength, size, ingredients and dates
- Are nicotine pouch multipacks worth it? A quick calculator guide
- Best nicotine pouches: our picks by use
- Best caffeine pouches
- ZYN vs VELO · VELO vs Nordic Spirit · Pablo vs Siberia