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Head to head

PABLO vs Siberia

Both are extra-strong brands bought for the kick, and both are cheap per milligram. Pablo is the stronger of the two at its top end (50 mg/g, around 30 mg per pouch) and leans on cold, icy mint flavours; Siberia’s white pouches sit a little lower and feel more like the classic Swedish portion. If you want the maximum, Pablo; if you came from tobacco snus, Siberia.

By Patrik Lindholm · Updated 23 October 2026 · prices and stock update daily

PABLOSiberia
Products tracked1072
In stock today841
Stores selling it121
Strength range10–50 mg35–49.5 mg
Strengths offered10 mg, 18 mg, 24 mg, 30 mg, 50 mg
Formatsslim, minislim, large
Flavours782
Cheapest can (any quantity)€2.90€7.39
Cheapest single can€3.45€7.39
Average best price€4.02€7.39
Cheapest store for most productsPouchspotPouch Daddy
Most widely stocked productPablo Gold Edition Frosted Mint 17mgSiberia Maxi Portion Large 49.5mg

Background

Pablo is made by N.G.P. Tobacco in Denmark and has never pretended to be anything but a strength brand. Siberia is a GN Tobacco product from Sweden, famous for its -80°C tobacco snus; the white Siberia pouches sold in the UK and EU are the tobacco-free version of that line.

Strength labelling

Both brands print strength per gram on some cans, which inflates the headline number: Pablo’s “50 mg” is about 30 mg per pouch, Siberia’s “43 mg” about 24 mg. We show the per-pouch figure where the store states it. Neither is a product for new nicotine users; see the strength guide before buying.

Where to look next

Nicotine is highly addictive and nicotine products are for adults only. This comparison is general information, not medical advice. See our editorial policy.

Frequently asked questions

Is PABLO or Siberia cheaper?

Today PABLO is cheaper on average (€4.02 vs €7.39 per can at best prices). The cheapest single can is PABLO €3.45 vs Siberia €7.39. Prices change daily; the product pages show every store.

Which has more flavours, PABLO or Siberia?

PABLO: 78 flavours against 2 in the stores we track.

Is Pablo stronger than Siberia?

At the top of each range, yes — Pablo Exclusive and Pablo Ice Cold are around 30 mg per pouch versus Siberia’s roughly 24 mg. Both are among the strongest pouches on sale.

Which is cheaper?

They are priced within cents of each other at the budget EU stores. The price table above shows today’s cheapest can for each.