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Head to head

VELO vs Nordic Spirit

Both are mainstream, mid-strength, slim-format brands aimed at the UK. VELO has the bigger range and more stores competing on its price; Nordic Spirit has softer, more unusual flavours (bergamot, elderflower) and tops out at 11 mg. If you are choosing your first can, either is fine; if you want options later, VELO.

VELONordic Spirit
Products tracked9711
In stock today699
Stores selling it131
Strength range4–20 mg5.6–17 mg
Strengths offered4 mg, 6 mg, 8 mg, 10 mg, 11 mg, 14 mg8 mg, 10 mg
Formatsslim, minislim
Flavours6610
Cheapest can (any quantity)€1.15€3.35
Cheapest single can€1.15€3.99
Average best price€4.70€3.35
Cheapest store for most productsSnusiPouchspot
Most widely stocked productVELO Wintery Watermelon MiniNordic Spirit Blueberry Slim 8.4mg

Like for like: same flavour, same strength

The fairest comparison is the same kind of pouch from each brand. These are the cheapest in-stock options in each matching flavour family and strength today.

MatchVELONordic Spirit
Mint · 6 mgVELO Green Spearmint Slim 6mg
€4.00 · 9 stores
Nordic Spirit Sweet Mint Medium Slim 5.6mg
€3.35 · 1 stores
Mint · 10 mgVELO Crispy Peppermint 10mg
€3.90 · 9 stores
Nordic Spirit Frosty Mint Slim 10.5mg
€3.35 · 1 stores
Mint · 11 mgVELO Crispy Peppermint 10mg
€3.90 · 9 stores
Nordic Spirit Frosty Mint Slim 10.5mg
€3.35 · 1 stores
Mint · 16 mgVELO Freezing Peppermint Max 17mg
€4.00 · 12 stores
Nordic Spirit Icy Peppermint Max Slim 16.8mg
€3.35 · 1 stores
Fruits & Berries · 8 mgVELO Mango Ice 8mg
€3.90 · 5 stores
Nordic Spirit Blueberry Slim 8.4mg
€3.35 · 1 stores
Fruits & Berries · 10 mgVELO Mango Flame
€4.00 · 8 stores
Nordic Spirit Raspberry Slim 10.5mg
€3.35 · 1 stores

Who makes them

VELO is BAT’s pouch brand, sold across Europe. Nordic Spirit is Japan Tobacco International’s, launched in the UK in 2019 and sold mainly there. Both are tobacco-free slim pouches with 20 per can.

Range

Nordic Spirit keeps it to three strengths — 6 mg Regular, 9 mg Strong, 11 mg Extra Strong — and a 6 mg Mini, with mint, spearmint, bergamot wildberry and elderflower flavours. VELO goes from 4 mg to 17 mg across mini, slim and Max formats with a far longer flavour list. For heavy users VELO Max is the only option between the two.

Price

Nordic Spirit’s UK shelf price (around £6–7) is set by supermarket distribution; online it sells for less, but there are fewer stores competing on it than on VELO, so multipack discounts are rarer. VELO is listed by almost every store we compare, which keeps its online price under pressure.

Where to look next

Nicotine is highly addictive and nicotine products are for adults only. This comparison is general information, not medical advice. See our editorial policy.

Frequently asked questions

Is VELO or Nordic Spirit cheaper?

Today Nordic Spirit is cheaper on average (€3.35 vs €4.70 per can at best prices). The cheapest single can is VELO €1.15 vs Nordic Spirit €3.99. Prices change daily; the product pages show every store.

Which has more flavours, VELO or Nordic Spirit?

VELO: 66 flavours against 10 in the stores we track.

Is Nordic Spirit stronger than VELO?

No. Nordic Spirit’s strongest is 11 mg; VELO Max is 14–17 mg. At 6 mg they feel similar.

Which has more flavours?

VELO, by a wide margin. Nordic Spirit has around six core flavours; VELO has dozens across its formats.